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Inside the SotaEstimator™ business subscription
We built a property-type-aware quote engine—complete with analytics instrumentation and Jobber automation—to run our own Nowthen-based routes. This page documents that system for operators who want the same workflow, not to brag about competitors.
If you’re another dog-waste removal company or operations partner evaluating the SotaEstimator™ engine, start here. Homeowners should use the residential quote flow, and commercial properties should start on the commercial service page.
Want to see the service deliverables first? Review the Commercial & HOA page before starting a subscription conversation.
Fast stats
- ⏱️ 50 sec average time-to-price for residential flows
- 📈 3 property personas with unique UX + pricing logic
- 📡 12 analytics events firing to GTM/GA4 & data warehouse
- 🛠️ Jobber-ready (residential client create + commercial review tagging)
What you get
Estimator engine + analytics spine
We treat pricing as an operational promise. Every property type gets a micro-experience, every submission hits Jobber, and every interaction lands in analytics so you can tune conversion, ops load, and marketing attribution.
Feature highlights
- Dynamic property-type flows (single-family, townhome, HOA/commercial, unique scenarios)
- Route Complexity Index (RCI) scoring visible to customers and ops
- Instant Jobber push with manual-review routing for commercial leads
- Embedded analytics bus with 12+ GTM events pre-defined
- Automatic SotaProof™ packet generation for HOA/communal properties
Analytics signals
- Source CTA + device for every estimator open
- Step-by-step completion + drop-off reasons
- Price reveal details (exact vs range, surcharge applied)
- Submission result (Jobber latency, errors, success lead IDs)
Licensing / collaboration
Want a version of this estimator for your team? We can license the UI + analytics bundle, help you wire it to your CRM, or run it as a hosted experience.
How onboarding works
From briefing to live estimator in two business days
- Kickoff briefing: share property mix, billing rules, and who should receive SotaProof™ packets.
- 10-minute routing + UX review where we tailor the flows and analytics tags to your use case.
- Delivery: you get the hosted estimator (or code bundle), GTM events, and a sample SotaProof™ packet within two business days.
SotaProof™ packets for partners
Every commercial deployment includes the same packet we send our own HOA clients so your team can drop proof straight into board decks.
- Timestamped recap covering crew initials, zones, weather, and square footage
- Gate/access checklist with pass/fail notes and follow-up tasks
- Before/after photo strip formatted for HOA packets or internal decks